Plans & earnings
Read sales and store-visit reports
Reports answer different questions. A visit is not a purchase, and gross sales are not necessarily your available payout balance.
Step by step
- Open Sales report or Store visits under Analytics & finance.
- Select the same date range when comparing reports. Note any timezone displayed by the page.
- Review order counts and creator revenue together, then inspect the underlying orders when a figure is unexpected.
- Use visit data to understand traffic trends rather than treating every visit as a unique customer or a guaranteed lead.
- Compare available payout information separately from sales totals, including pending requests and adjustments.
What happens next
You can interpret changes using consistent dates and the correct metric.
Troubleshooting
If totals appear inconsistent, first align date ranges and check paid versus unpaid records. Avoid promising exact attribution or conversion accuracy from traffic estimates alone. Send support the report name, date range and relevant order reference when needed.