TikTok Growth Lab
hashtag, TikTok hashtag, TikTok hashtag trends
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11 Mar, 2025
This report looks at TikTok hashtag trends for the last 30 days, so you can plan your strategy, see key changes, and get predictive insights to grow your reach and engagement on TikTok.
This section classifies hashtags by their trend behavior over the last 30 days, including increases, decreases, new entries, and stable tags. Below is a breakdown of each category.
Trend Type | Percentage | Description |
Upward | 30% | Hashtags are showing a significant increase in activity and engagement. |
Downward | 20% | Hashtags that have seen a decline in usage and engagement. |
New | 25% | New hashtags that have entered the scene indicate emerging trends. |
Stable | 25% | Hashtags that have remained steady in terms of popularity and engagement. |
Upward Trending (Top 5):
o #TikTokShop
o #FYP (For You Page)
o #ViralTikTok
o #TikTokViral
o #HashtagChallenge
Downward Trending (Bottom 5):
o #DanceChallenge
o #LipSync
o #Motivation
o #FitnessGoals
o #DIYProjects
New Entries (Top 5):
o #ThriftHaul
o #TikTokMadeMeBuyIt
o #GreenTikTok
o #Minimalism
o #EcoFriendlyLiving
Stable Hashtags (Top 5):
o #TravelTok
o #Foodie
o #BeautyTips
o #ComedyTikTok
o #FitnessJourney
Over the last month, the most significant changes have been seen in the rise of eco-conscious hashtags such as #GreenTikTok and #EcoFriendlyLiving, alongside the continued growth of shopping-related hashtags like #TikTokShop. Conversely, there has been a noticeable decline in interest for lifestyle-related tags such as #Motivation and #DIYProjects. The new hashtags that emerged reflect a growing interest in minimalist living and thrift culture, signaling potential business opportunities for brands targeting sustainable lifestyles.
Here, we dive into the fastest-rising, fastest-falling, and newly emerging hashtags based on absolute and relative ranking changes.
Hashtag | Absolute Growth | Relative Growth |
#TikTokShop | +1.5M | +35% |
#ThriftHaul | +1.2M | +50% |
#TikTokViral | +1.0M | +40% |
#ViralTikTok | +900K | +38% |
#FYP | +800K | +20% |
#Minimalism | +600K | +60% |
#Foryoupage | +500K | +25% |
#BeautyTips | +400K | +15% |
#TikTokMadeMeBuyIt | +350K | +42% |
#ComedyTikTok | +300K | +10% |
Hashtag | Absolute Decrease | Reason Diagnosis |
#LipSync | -1.0M | Over-saturation and reduced novelty factor |
#DanceChallenge | -900K | Trend fatigue and competition from new formats |
#Motivation | -850K | Shift in content preference towards more practical, less inspirational themes |
#FitnessGoals | -750K | Seasonal decline in fitness-related content post-New Year |
#DIYProjects | -600K | Decline in interest after initial surge |
#ProductivityHacks | -500K | Shift to more entertainment-based content |
#RelationshipGoals | -450K | Overuse and decline in engagement from previous years |
#TravelTok | -400K | Pandemic recovery causing fluctuating trends |
#HomeDecor | -350K | Seasonal trend decline |
#PetsOfTikTok | -300K | Oversaturation of pet-related content |
Hashtag | Current Rank | Growth Potential |
#ThriftHaul | 15 | High |
#TikTokMadeMeBuyIt | 18 | High |
#Minimalism | 25 | High |
#TikTokShop | 30 | High |
#GreenTikTok | 40 | Medium |
#EcoFriendlyLiving | 42 | Medium |
#SelfCare | 45 | Medium |
#SustainableLiving | 50 | Medium |
#DigitalNomad | 55 | Medium |
#PlantTok | 60 | Medium |
This section highlights critical insights into specific business categories and TikTok ecosystem trends.
· Hashtags related to holiday promotions, such as #ValentinesDay, saw a notable uptick during the first weeks of February, showing a clear correlation with retail spikes in gifting categories. Similar seasonal surges were seen for #Mother'sDay and #BlackFriday-related hashtags.
· Hashtags like #TikTokShop and #TikTokMadeMeBuyIt have shown explosive growth, signaling the increasing monetization of TikTok as a shopping platform. Businesses can tap into this trend by collaborating with influencers to promote direct sales.
· The rise of sustainability and second-hand shopping is evident with the increasing popularity of hashtags such as #ThriftHaul and #EcoFriendlyLiving. Brands focused on eco-friendly products should leverage these hashtags to connect with the growing market segment of environmentally-conscious consumers.
Using historical volatility and hashtag data, the following predictive models are used to forecast TikTok hashtag trends for the next two weeks.
· Growth: Hashtags related to sustainability (#GreenTikTok, #Minimalism) are predicted to continue growing due to increasing public interest in environmental concerns.
· Stability: #FYP, #TikTokViral, and #ComedyTikTok are expected to maintain a stable position due to their ongoing relevance and high engagement.
· Risk: Hashtags like #LipSync and #DIYProjects are showing consistent declines (≥3 positions) and may continue to lose relevance if content shifts toward newer, more engaging formats.
Priority Hashtags to Target:
o #TikTokShop (shopping-oriented content)
o #ThriftHaul (appeal to eco-conscious audience)
o #Minimalism (tap into the growing minimalist trend)
Content Formats:
o Unboxing/Hauls: Particularly effective for #TikTokShop and #ThriftHaul.
o Before-and-After: Effective for #EcoFriendlyLiving and #Minimalism.
· CPC Optimization Strategy:
o Aggressive: Focus on emerging hashtags such as #ThriftHaul and #TikTokShop for quick gains.
o Conservative: Stick with stable hashtags like #FYP and #ComedyTikTok for steady engagement.
· Potential Categories:
o Sustainable Fashion: Leverage #ThriftHaul and #Minimalism.
o Eco-Friendly Products: Integrate into #EcoFriendlyLiving and #GreenTikTok.
o Health and Wellness: Promote using #SelfCare and #FitnessGoals.
This report provides actionable insights into how trends are evolving on TikTok and helps inform strategic decisions for content creators, marketers, and brands looking to maximize their impact on the platform. By tapping into the emerging hashtags and adjusting to the platform's shifting dynamics, businesses can better align their TikTok presence for the upcoming months.
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